Goran Babarogic Product UX Designer

Bridging Business Needs
and User Delight

Experienced and empathic UX/UI designer, crafting digital products since 2016

Rethinking the Poste Italiane Filatelia E-Commerce Experience

With user-centered approach, the goal was to restyle and create an intuitive interface for effortless purchase of stamps and philatelic products.

Survey Answers

30

Success Rate

83%

Rethinking the Poste Italiane Filatelia E-Commerce Experience

With user-centered approach, the goal was to restyle and create an intuitive interface for effortless purchase of stamps and philatelic products.

Survey Answers

30

Success Rate

83%

Rethinking the Poste Italiane Filatelia E-Commerce Experience

With user-centered approach, the goal was to restyle and create an intuitive interface for effortless purchase of stamps and philatelic products.

Survey Answers

30

Success Rate

83%

Simplifying complexity: a Vo-IP case study

User interviews and heuristic analysis highlighted users' pain points and we needed to fix it

IT Tickets

Reduced

Companies Adoption

Adoption

Simplifying complexity: a Vo-IP case study

User interviews and heuristic analysis highlighted users' pain points and we needed to fix it

IT Tickets

Reduced

Companies

Adoption

Simplifying complexity: a Vo-IP case study

User interviews and heuristic analysis highlighted users' pain points and we needed to fix it

IT Tickets

Reduced

Companies Adoption

Adoption

Coming Soon

Postcrossing App

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Coming Soon

Postcrossing App

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Coming Soon

Postcrossing App

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More projects coming soon

More projects
coming soon

Designer and expert in

UX/UI Design

UX/UI Design

UX/UI Design

UX/UI Design

UX/UI Design

with over

8 years

8 years

8 years

8 years

8 years

of industry exeperience.

Currently works as

UX/UI Designer

UX/UI Designer

UX/UI Designer

UX/UI Designer

UX/UI Designer

at Be Shaping The Future (Engineering Group)

Designer and expert in

UX/UI Design

UX/UI Design

UX/UI Design

UX/UI Design

UX/UI Design

with over

8 years

8 years

8 years

8 years

8 years

of industry exeperience.

Currently works as

UX/UI Designer

UX/UI Designer

UX/UI Designer

UX/UI Designer

UX/UI Designer

at Be Shaping The Future (Engineering Group)

Designer and expert in

UX/UI Design

UX/UI Design

UX/UI Design

UX/UI Design

UX/UI Design

with over

8 years

8 years

8 years

8 years

8 years

of industry exeperience.

Currently works as

UX/UI Designer

UX/UI Designer

UX/UI Designer

UX/UI Designer

UX/UI Designer

at Be Shaping The Future (Engineering Group)

⭐⭐⭐⭐⭐

"I’ve worked with Federica on the migration and redesign of panerai.com website and several roll outs of digital platforms dedicated to marketing activations. […]
Always meeting the delivery in really tight timings, her hard work never sacrificed the qualitative aspect. Apart from the indiscussed technical skills, what makes valuable to work with Federica is that you can always feel the passion for her job. As client you can always feel in good hands and trust the process because the expectations will be always overachieved!"

Luca P.

⭐⭐⭐⭐⭐

Federica is an extraordinary professional. She is attentive in her work, empathetic, very capable of collaborating with developers (which is not easy for ux designers) open to dialogue, she knows how to understand the needs of the latter well but she also knows how to make her own ideas understood well . Working with her is a pleasure and the results are extraordinary.

Giuseppe P.

⭐⭐⭐⭐⭐

"I’ve worked with Federica on the migration and redesign of panerai.com website and several roll outs of digital platforms dedicated to marketing activations. […]
Always meeting the delivery in really tight timings, her hard work never sacrificed the qualitative aspect. Apart from the indiscussed technical skills, what makes valuable to work with Federica is that you can always feel the passion for her job. As client you can always feel in good hands and trust the process because the expectations will be always overachieved!"

Luca P.

⭐⭐⭐⭐⭐

Federica is an extraordinary professional. She is attentive in her work, empathetic, very capable of collaborating with developers (which is not easy for ux designers) open to dialogue, she knows how to understand the needs of the latter well but she also knows how to make her own ideas understood well . Working with her is a pleasure and the results are extraordinary.

Giuseppe P.

⭐⭐⭐⭐⭐

"I’ve worked with Federica on the migration and redesign of panerai.com website and several roll outs of digital platforms dedicated to marketing activations. […]
Always meeting the delivery in really tight timings, her hard work never sacrificed the qualitative aspect. Apart from the indiscussed technical skills, what makes valuable to work with Federica is that you can always feel the passion for her job. As client you can always feel in good hands and trust the process because the expectations will be always overachieved!"

Luca P.

⭐⭐⭐⭐⭐

Federica is an extraordinary professional. She is attentive in her work, empathetic, very capable of collaborating with developers (which is not easy for ux designers) open to dialogue, she knows how to understand the needs of the latter well but she also knows how to make her own ideas understood well . Working with her is a pleasure and the results are extraordinary.

Giuseppe P.

Skills

Skills

Figma

Adobe CC

Hotjar

Miro

UX Design

UI Design

Product Design

Consulting

Design Systems

Benchmark Analysis

Heuristic Analysis

Design Sprint

Maze

Interaction Design

User Testing

Usability Testing

UX Research

Mentoring

Problem Solving

Problem Solving

Problem Solving

Experience

Experience

UX UI Designer

UX UI Designer

UX UI Designer

Be Shaping The Future

Be Shaping The Future

Be Shaping The Future

November 2023 - Current

November 2023 - Current

UX UI Designer

UX UI Designer

UX UI Designer

Cloudmind SpA

Cloudmind SpA

Cloudmind SpA

September 2021 - November 2023

September 2021 - November 2023

UX UI Design Module Teacher,

Freelance

UX UI Design Module Teacher,

Freelance

UX UI Design Module Teacher,

Freelance

Edgemony

Edgemony

Edgemony

2023

2023

UX UI Designer & Digital Art Director

UX UI Designer & Digital Art Director

UX UI Designer & Digital Art Director

IM*MEDIA

IM*MEDIA

IM*MEDIA

May 2016 - September 2021

May 2016 - September 2021

Frequently asked questions

What is your design process?

What tools and software do you use for UX design?

How do you measure the success of your UX designs?

What is your design process?

What tools and software do you use for UX design?

How do you measure the success of your UX designs?

What is your design process?

What tools and software do you use for UX design?

How do you measure the success of your UX designs?