
Bridging Business Needs
and User Delight
Experienced and empathic UX/UI designer, crafting digital products since 2016
Rethinking the Poste Italiane Filatelia E-Commerce Experience
With user-centered approach, the goal was to restyle and create an intuitive interface for effortless purchase of stamps and philatelic products.
Rethinking the Poste Italiane Filatelia E-Commerce Experience
With user-centered approach, the goal was to restyle and create an intuitive interface for effortless purchase of stamps and philatelic products.
Rethinking the Poste Italiane Filatelia E-Commerce Experience
With user-centered approach, the goal was to restyle and create an intuitive interface for effortless purchase of stamps and philatelic products.
Simplifying complexity: a Vo-IP case study
User interviews and heuristic analysis highlighted users' pain points and we needed to fix it
Simplifying complexity: a Vo-IP case study
User interviews and heuristic analysis highlighted users' pain points and we needed to fix it
Simplifying complexity: a Vo-IP case study
User interviews and heuristic analysis highlighted users' pain points and we needed to fix it
Coming Soon
Postcrossing App
Coming Soon
Postcrossing App
Coming Soon
Postcrossing App
More projects coming soon
More projects
coming soon
Designer and expert in
UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design
with over
8 years
8 years
8 years
8 years
8 years
of industry exeperience.
Currently works as
UX/UI Designer
UX/UI Designer
UX/UI Designer
UX/UI Designer
UX/UI Designer
at Be Shaping The Future (Engineering Group)
Designer and expert in
UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design
with over
8 years
8 years
8 years
8 years
8 years
of industry exeperience.
Currently works as
UX/UI Designer
UX/UI Designer
UX/UI Designer
UX/UI Designer
UX/UI Designer
at Be Shaping The Future (Engineering Group)
Designer and expert in
UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design
with over
8 years
8 years
8 years
8 years
8 years
of industry exeperience.
Currently works as
UX/UI Designer
UX/UI Designer
UX/UI Designer
UX/UI Designer
UX/UI Designer
at Be Shaping The Future (Engineering Group)
⭐⭐⭐⭐⭐
"I’ve worked with Federica on the migration and redesign of panerai.com website and several roll outs of digital platforms dedicated to marketing activations. […]
Always meeting the delivery in really tight timings, her hard work never sacrificed the qualitative aspect. Apart from the indiscussed technical skills, what makes valuable to work with Federica is that you can always feel the passion for her job. As client you can always feel in good hands and trust the process because the expectations will be always overachieved!"
Luca P.
⭐⭐⭐⭐⭐
Federica is an extraordinary professional. She is attentive in her work, empathetic, very capable of collaborating with developers (which is not easy for ux designers) open to dialogue, she knows how to understand the needs of the latter well but she also knows how to make her own ideas understood well . Working with her is a pleasure and the results are extraordinary.
Giuseppe P.
⭐⭐⭐⭐⭐
"I’ve worked with Federica on the migration and redesign of panerai.com website and several roll outs of digital platforms dedicated to marketing activations. […]
Always meeting the delivery in really tight timings, her hard work never sacrificed the qualitative aspect. Apart from the indiscussed technical skills, what makes valuable to work with Federica is that you can always feel the passion for her job. As client you can always feel in good hands and trust the process because the expectations will be always overachieved!"
Luca P.
⭐⭐⭐⭐⭐
Federica is an extraordinary professional. She is attentive in her work, empathetic, very capable of collaborating with developers (which is not easy for ux designers) open to dialogue, she knows how to understand the needs of the latter well but she also knows how to make her own ideas understood well . Working with her is a pleasure and the results are extraordinary.
Giuseppe P.
⭐⭐⭐⭐⭐
"I’ve worked with Federica on the migration and redesign of panerai.com website and several roll outs of digital platforms dedicated to marketing activations. […]
Always meeting the delivery in really tight timings, her hard work never sacrificed the qualitative aspect. Apart from the indiscussed technical skills, what makes valuable to work with Federica is that you can always feel the passion for her job. As client you can always feel in good hands and trust the process because the expectations will be always overachieved!"
Luca P.
⭐⭐⭐⭐⭐
Federica is an extraordinary professional. She is attentive in her work, empathetic, very capable of collaborating with developers (which is not easy for ux designers) open to dialogue, she knows how to understand the needs of the latter well but she also knows how to make her own ideas understood well . Working with her is a pleasure and the results are extraordinary.
Giuseppe P.
Skills
Skills
Figma
Adobe CC
Hotjar
Miro
UX Design
UI Design
Product Design
Consulting
Design Systems
Benchmark Analysis
Heuristic Analysis
Design Sprint
Maze
Interaction Design
User Testing
Usability Testing
UX Research
Mentoring
Problem Solving
Problem Solving
Problem Solving
Experience
Experience
UX UI Designer
UX UI Designer
UX UI Designer
Be Shaping The Future
Be Shaping The Future
Be Shaping The Future
November 2023 - Current
November 2023 - Current
UX UI Designer
UX UI Designer
UX UI Designer
Cloudmind SpA
Cloudmind SpA
Cloudmind SpA
September 2021 - November 2023
September 2021 - November 2023
UX UI Design Module Teacher,
Freelance
UX UI Design Module Teacher,
Freelance
UX UI Design Module Teacher,
Freelance
Edgemony
Edgemony
Edgemony
2023
2023
UX UI Designer & Digital Art Director
UX UI Designer & Digital Art Director
UX UI Designer & Digital Art Director
IM*MEDIA
IM*MEDIA
IM*MEDIA
May 2016 - September 2021
May 2016 - September 2021
Frequently asked questions
What is your design process?
What tools and software do you use for UX design?
How do you measure the success of your UX designs?
What is your design process?
What tools and software do you use for UX design?
How do you measure the success of your UX designs?
What is your design process?
What tools and software do you use for UX design?
How do you measure the success of your UX designs?