Data, research & AI: I design products end-to-end, from discovery to delivery. (And I actually vibecode :)) Curious by nature, pragmatic by trade.
Playground
[ai/vibecoding experiments — coming soon]
I combine human intuition and AI-augmented workflow to accelerate design end-to-end — qual/quant data, research, full-stack UX/UI, from workshops to modern handoffs (yes, including MCP, Claude CLI, and good old Figma).
My GitHub is full of green squares because I actually vibecode. MRR, LTV, and CRO aren’t buzzwords — they’re part of how I think about design, because a product has to work for the people using it and for the people keeping it alive.
I’ve made it this far considering I started designing digital products when Adobe XD was still considered the “cutting-edge” tool. If nothing else, it taught me to adapt — whether it’s digital luxury for Panerai, banking products for UniCredit, or fast vibecoding in startup trenches.
Research + Design + AI. End-to-end projects to identify friction points, align business goals, and validate solutions with qual/quant data. Stack: Figma + MCP + Claude CLI + Cursor.
Client: UniCredit. End-to-end design for banking products, international stakeholder management, user flows, IA, wireframes and hi-fi UI.
End-to-end product design on B2B and B2C projects, combining user-centered methodologies with CRO patterns. Discovery, benchmarking, user testing.
Mobile e-commerce for Panerai — design and on-site support at launch at Richemont in Switzerland. UI/UX and art direction for Molinari, Vileda, Haribo.