I do it with research and data, and with prototypes I vibecode every day, from discovery to release. Curious by nature, pragmatic by trade.
Not everything I build becomes a case study. This is where the experiments live: projects made to understand a tool, test an idea, or simply because I felt like it.
see the playground
My GitHub is full of green squares because I actually vibecode. MRR, LTV, and CRO aren’t buzzwords: they’re part of how I think about design, because a product has to work for the people using it and for the people keeping it alive.
I’ve made it this far considering I started designing digital products when Adobe XD was still considered the “cutting-edge” tool. If nothing else, it taught me to adapt, whether it’s digital luxury for Panerai, banking products for UniCredit, or fast vibecoding in startup trenches.
Jun 2025 - present
Research + Design + AI, with end-to-end ownership: I spot friction points, propose experiments and A/B tests starting from data and business strategy, and validate solutions with qual/quant data together with the teams. Stack: Figma + MCP + Claude CLI + Cursor.
Nov 2023 - Jun 2025
Client: UniCredit. End-to-end design for banking products, international stakeholder management, user flows, IA, wireframes and hi-fi UI.
Sep 2021 - Nov 2023
End-to-end product design on B2B and B2C projects, combining user-centered methodologies with CRO patterns. Discovery, benchmarking, user testing.
May 2016 - Sep 2021
Mobile e-commerce for Panerai: design and on-site support at launch at Richemont in Switzerland. UI/UX and art direction for Molinari, Vileda, Haribo.
I combine human intuition and AI-augmented workflow to accelerate design end-to-end: qual/quant data, research, full-stack UX/UI. I built my own Claude skill on the BonusX design system, the tone of voice and my strategic and UX guidelines: I start from there to design in Figma and in Artifacts, open the cross-team conversation early and ship sooner.